Radio 1 launch CSP

Historical, Social and Cultural Context

1) The radio stations which were offered to the BBC before 1967 were BBC radio home, radio light and BBC Third.

2) BBC was then reorganised at September of 1967 into Radio 2 (replacement for BBC radio light), Radio 3 (replacement for BBC Third) and Radio 4 (replacement for BBC radio home).

3) Pirate Radio stations were able to record music because they were beyond the control of regulators. This made them extremely popular since they were able to play any music for how long they wanted.

4) The pirate radio stations stopped broadcasting because new laws were put in place to prevent them from continuing. Also some of the people were employed into the BBC Radio stations.

5) The BBC attracted young audiences from the pirate Radios to Radio 1 by hiring the people who worked at the pirate Radio Stations so that people would recognise them, giving the audience a sense of familiarity.

6) Needle time was the limited amount of recorded songs given to the Radio stations of which they can only play for a specific amount of time (5 hours). This became a problem for the Radio stations as the Pirated versions did not have such a restriction.

7) According to the BBC they wanted to offer education, drama, music, news and comedy to satisfy there audience.

8) Tony Blackburn was the first presenter for the BBC. The audience was disappointed by the traditional BBC as it wasnt relaxed and as "cool" as the pirate radio stations.

9) The music in the background would appeal to a younger audience as it was a little bit comedic.

10) Tony Blackburn's took some of the workers/commentators at the pirate radio station to give it a relaxed feeling to it and gave their target audience a sense of personal relationship with them as they most likely watched them from the pirate radio stations.

Audience and Industry

1) BBC Radio 1's target audience was a younger and less formal type of viewers which they did not seem to effectively get as the audience they were aiming for weren't tuning in since there were pirate radio stations which were seen as more cool.

2) BBC struggled to get there intended audience for radio 1 as people were more interested in the pirate radio stations which captured the childish and informal theme perfectly compared to the regular radio stations made by the BBC.

3) Radio 1 offered many audience pleasures like diversion as it separated there audience from there usual life and gave them music which would calm and soothe them from BBC radio 1. They also gave them personal identity and relationships as they brought over people from the pirate radio stations into radio 1. Furthermore, they gave surveillance as they also provided news.

4)The BBC is funded through the compulsory license fee.

5) The preferred reading of BBC's Radio is that people liked there various sources of information and entertainment since they had several different Radio stations to facilitate for the different age groups.

The oppositional reading of the BBC Radio is that they weren't able to successfully get there target audience as they weren't as relaxed or interesting as the pirate radio stations.