Apple Beats Radio CSP

Background, Industries and the impact of the internet.

1) Listening habits have changed a lot since 1960 as now we have access to music any where and at any time because of technology which has made music a lot more available.

2) Apple beats launched at 2015 as a free live streaming globally "always on" radio station.

3) Beats 1 radio, iTunes and apple music have there differences although they all use music. iTunes and Apple music involves payment on offered media. Apple music is all about streaming. Apple beats 1 involves listening on the radio and on the demand. iTunes software is already installed on all apple devices.

4) Apple was very keen to enter the online music world to compete as they were confident that they can control the streaming market as they have a lot of customer loyalty.

5) Apple chose those DJs for there launch as they were a part of the BAME community which could bring a wide audience for them, also some of them are friends and family to some rappers.

6)Unlike spotify, streaming services and amazon music, DJs are regarded as "cool" by their audience and are widely known throughout the industry.

7) Julia Adenuga differs from Radio 1 as she is an experienced London DJ who understands the music industry and was also on a pirate radio station.

8) Beats 1 radio gives apple the power to make or break new artists as they only want the best for their radio station since they want to give out quality content.

9) Apple expected beats 1 to be a success because it had 3 major DJs and had a loyal audience because of there brand name. The industries experts believe that

10) Beats 1 Radio is a threat to traditional industries as for them it was never about radio instead it was mainly about music. Places like 1xtra, Kiss and 6 music will be at risk since they now have a lot of competition as it seems to be a crowded industry.

Apple music is by its own admission, a music service for music people. It has a lack of appeal to mainstream listeners which make it become underwhelming.

Audience

1) Beats 1 aimed for a young target audience (aged 10-18) who were Male/Female and were interested in mainstream media.

2) People listen to beats 1 for various reasons: It gives them a sense of diversion since they talk about other topics and showcase music to take them away from their usual life, it also gives them personal identity and relationships as a lot of the DJs there have worked on a pirate radio stations. Additionally, surveillance is given to the audience as they get to know the celebrities easier.

3) People can interact with Apple beats 1 radio because they can show everyone on social media which radio station they use. Also they are passive when listening to them as the audience doesn't question anything and just tries to enjoy the radio.

4) Apple beats 1 is aimed at a mass audience while radio 1 aimed for a niche audience (A younger demographic). This is because not a lot of people listen to radio compared to in the past as we now have a variety of other ways for entertainment.

5)I believe streaming services will be the most popular in the future as they are easier to use and younger audiences tend to use it more.