
Denotations
In this advertisement their is a boy with a blue shirt witch looks old and dusty.
the background looks abandoned and plain with nothing really their. It is a bright day with trees and a house/cottage in the background as well.
The boy looks a bit unhappy, lonely and depressed.
Connotations
The dusty blue shirt the boy is wearing suggests the lack of water or resources
The imperative "dig toilets not graves" suggests without natural resources we need from day today like toilets,food,water,tooth brushes,baths/natural hygiene we could suffer considerable implying that because of this we could end up in a grave.
The boy himself probably looks depressed because of the lack of resources and life.
Analysis
All of this makes the consumers sympathise for him and his struggle. This takes an effect on us and makes us want to help them because no one wants other people to suffer when they don't deserve it.
The consumers will realise how lucky they are for getting a better life then the boy in the advert and they would want to support water aid.
