connotations denotations and analysis

Denotations

In this advertisement you can see a man standing straight in a american football/rugby player outfit.

The background looks dark misty with bright lights shinning down behind him.

Also you can see a stadium seats in the background, it kind of looks like they are standing up and cheering.Their is also a text saying "stronger faster and tougher." with a 

Connotations

When you see the man standing up it might represent determination, strive and resilience.

Since the background is misty and dark it sets an eerie mood and the man is standing in the middle of it all.

The crowd in the stadium show that this is some sort of competition and this person seems to be the spot light since we cant see any one else.

The text refers to him and the brand.

Analysis

This makes the consumers want to be like this person because they have set it out for him to look like a hero.

Also the setting and background creates some tension with the person and it presents him as a strong individual and he did all of this because of nike.

 

 

photo story-board

MEDIUM SHOT gives us a view of the background and the environment.
this also shows to everyone that their is no one with this character and he is by himself and sets a silent atmosphere.

LONG SHOT gives us a view of the characters face it also gives an impression that he is lonely and is also contemplating.
it also gives us another view of the background by himself

MEDIUM CLOSE-UPshows us what the character's eyes were looking at and when you relate it to the other character it shows something the character doesn't have.
this shot also gives us a bright background while in the other one it was moody indicating they are perfect while he isn't.

MEDIUM SHOTshows him turning around and coming towards them to at least to gain any type of attention.
it also shows that he doesn't have enough courage to actually change his own self

OVER THE SHOULDER SHOT shows that the other character has gained interest into the person while the person leans and pretends not to care about it.
it also gives us an impression he wants to act smug and confident.

 

EXTREME CLOSE UP shows that the other character has seen something significant in his sight of view.
also giving us a little sympathy from this character and thoughtfulness and contempt.

CLOSE UP shows us the character contemplating his depression and deciding what to do next.
also it shows the character with his eyes closed making him look vulnerable.
this also shows what the other character was gazing at.

HIGH ANGLED shot gives us a clear view of whats happening.
It also shows us how sad he can be because he keeps on gazing at other peoples friendship while he himself is lonely

MEDIUM SHOT show us how the character in the back has shown a interest and kindness to approach him.

also it shows the character looking out the window wondering.

MEDIUM SHOT  shows us that he is not alone anymore and they have created a friendship with each other.
it also shows them shaking hands making it seem like it was his fault in the first place.