Background, Industries and the impact of the internet.
1) Listening habits have changed a lot since 1960 as now we have access to music any where and at any time because of technology which has made music a lot more available.
2) Apple beats launched at 2015 as a free live streaming globally "always on" radio station.
3) Beats 1 radio, iTunes and apple music have there differences although they all use music. iTunes and Apple music involves payment on offered media. Apple music is all about streaming. Apple beats 1 involves listening on the radio and on the demand. iTunes software is already installed on all apple devices.
4) Apple was very keen to enter the online music world to compete as they were confident that they can control the streaming market as they have a lot of customer loyalty.
5) Apple chose those DJs for there launch as they were a part of the BAME community which could bring a wide audience for them, also some of them are friends and family to some rappers.
6)Unlike spotify, streaming services and amazon music, DJs are regarded as "cool" by their audience and are widely known throughout the industry.
7) Julia Adenuga differs from Radio 1 as she is an experienced London DJ who understands the music industry and was also on a pirate radio station.
8) Beats 1 radio gives apple the power to make or break new artists as they only want the best for their radio station since they want to give out quality content.
9) Apple expected beats 1 to be a success because it had 3 major DJs and had a loyal audience because of there brand name. The industries experts believe that
10) Beats 1 Radio is a threat to traditional industries as for them it was never about radio instead it was mainly about music. Places like 1xtra, Kiss and 6 music will be at risk since they now have a lot of competition as it seems to be a crowded industry.
Apple music is by its own admission, a music service for music people. It has a lack of appeal to mainstream listeners which make it become underwhelming.
Audience
1) Beats 1 aimed for a young target audience (aged 10-18) who were Male/Female and were interested in mainstream media.
2) People listen to beats 1 for various reasons: It gives them a sense of diversion since they talk about other topics and showcase music to take them away from their usual life, it also gives them personal identity and relationships as a lot of the DJs there have worked on a pirate radio stations. Additionally, surveillance is given to the audience as they get to know the celebrities easier.
3) People can interact with Apple beats 1 radio because they can show everyone on social media which radio station they use. Also they are passive when listening to them as the audience doesn't question anything and just tries to enjoy the radio.
4) Apple beats 1 is aimed at a mass audience while radio 1 aimed for a niche audience (A younger demographic). This is because not a lot of people listen to radio compared to in the past as we now have a variety of other ways for entertainment.
5)I believe streaming services will be the most popular in the future as they are easier to use and younger audiences tend to use it more.
Wednesday, 24 April 2019
I, Daniel Blake CSP
1) Independent film (also called indie films): they don't tend to rely on the use of a Hollywood Studio and are typically financed independently. Unlike blockbusters, they don't have a large budget but can be used to represent society(I Daniel Blake, had a political message).
2)I Daniel Blake is about a man called Daniel who meets a single mother and her two children, he decides to help her get to a flat that is 300 miles away.
3) Ken Loach was the director for I Daniel Blake. This is important as he has filmed for over 50 years and also likes to right about society. He likes to tell stories representing the ordinary working class and there social issues they all face. Ken Loach never wanted an Hollywood success as it was never his intention or goal. He also represents unemployment, poverty and addiction in his movies to represent the working class.
4) I Daniel Blake was promoted very differently compared to other movies. It projected itself onto the house of parliament to send a message. There was a marketing campaign and a video was made from the public and some politicians to support the films message.
5)One unusual method used was the projection of I Daniel Blake onto the house of parliament which sent a message to politicians and the public as it hasn't been done before. They also started a hashtag stating #WeAreAllDanielBlake which got popular online.
6) The budget for the movie I Daniel Blake was £2 million and had made £11 million in total.
7) Independent films can compete with blockbuster films as they usually have a powerful message behind it that changes the audiences perception upon the world and society.
8) I believe I Daniel Blake was a success as it did what it was intended to do since it had a huge impact on a lot of peoples lives and it also made a lot of money from the box office receipts.
2)I Daniel Blake is about a man called Daniel who meets a single mother and her two children, he decides to help her get to a flat that is 300 miles away.
3) Ken Loach was the director for I Daniel Blake. This is important as he has filmed for over 50 years and also likes to right about society. He likes to tell stories representing the ordinary working class and there social issues they all face. Ken Loach never wanted an Hollywood success as it was never his intention or goal. He also represents unemployment, poverty and addiction in his movies to represent the working class.
4) I Daniel Blake was promoted very differently compared to other movies. It projected itself onto the house of parliament to send a message. There was a marketing campaign and a video was made from the public and some politicians to support the films message.
5)One unusual method used was the projection of I Daniel Blake onto the house of parliament which sent a message to politicians and the public as it hasn't been done before. They also started a hashtag stating #WeAreAllDanielBlake which got popular online.
6) The budget for the movie I Daniel Blake was £2 million and had made £11 million in total.
7) Independent films can compete with blockbuster films as they usually have a powerful message behind it that changes the audiences perception upon the world and society.
8) I believe I Daniel Blake was a success as it did what it was intended to do since it had a huge impact on a lot of peoples lives and it also made a lot of money from the box office receipts.
Doctor strange Film CSP
1) The companies involved in Doctor Strange are, Walt Disney and Marvel Entertainment.
2) A conglomerate ownership is when a media company has subsidiaries (owning smaller companies). Doctor Strange is one of Walt Disney's subsidiaries as they own several other companies.
3) The people who regulate films in the UK are called the BBFC (British Board of Film Classification.)
4) Doctor Strange was given an age rating of 12A so that it could have a better box office potential and merchandising opportunities. It was deemed to have moderate fantasy and injury detail but was not to graphic in order to go any higher. Also if anyone is below the age of 12 they must be accompanied by an adult. Most marvel movies will be 12A as they want to keep a young audience watching there films.
5) Doctor strange was promoted through a celebrity (star power) talking about the movie on social media, a specific TV campaign with TV only clips, releasing a prelude tie in comic book and introducing him into the mobile and video games line up.
6) Consumers can tell that the movie is a blockbuster since it seems to have a big budget as it has CGI star power. Furthermore, it is created by marvel who create several blockbuster movies.
7) Doctor strange had box office receipts were nearly 700 million and the promotion budget was 165 million.
8) I would consider Doctor strange a successful movie as it did what it was intended to do and which was entertain there audience through action, comedy and mystery. It also gained a lot of money from its box office receipts.
Radio 1 launch CSP
Historical, Social and Cultural Context
1) The radio stations which were offered to the BBC before 1967 were BBC radio home, radio light and BBC Third.
2) BBC was then reorganised at September of 1967 into Radio 2 (replacement for BBC radio light), Radio 3 (replacement for BBC Third) and Radio 4 (replacement for BBC radio home).
3) Pirate Radio stations were able to record music because they were beyond the control of regulators. This made them extremely popular since they were able to play any music for how long they wanted.
4) The pirate radio stations stopped broadcasting because new laws were put in place to prevent them from continuing. Also some of the people were employed into the BBC Radio stations.
5) The BBC attracted young audiences from the pirate Radios to Radio 1 by hiring the people who worked at the pirate Radio Stations so that people would recognise them, giving the audience a sense of familiarity.
6) Needle time was the limited amount of recorded songs given to the Radio stations of which they can only play for a specific amount of time (5 hours). This became a problem for the Radio stations as the Pirated versions did not have such a restriction.
7) According to the BBC they wanted to offer education, drama, music, news and comedy to satisfy there audience.
8) Tony Blackburn was the first presenter for the BBC. The audience was disappointed by the traditional BBC as it wasnt relaxed and as "cool" as the pirate radio stations.
9) The music in the background would appeal to a younger audience as it was a little bit comedic.
10) Tony Blackburn's took some of the workers/commentators at the pirate radio station to give it a relaxed feeling to it and gave their target audience a sense of personal relationship with them as they most likely watched them from the pirate radio stations.
Audience and Industry
1) BBC Radio 1's target audience was a younger and less formal type of viewers which they did not seem to effectively get as the audience they were aiming for weren't tuning in since there were pirate radio stations which were seen as more cool.
2) BBC struggled to get there intended audience for radio 1 as people were more interested in the pirate radio stations which captured the childish and informal theme perfectly compared to the regular radio stations made by the BBC.
3) Radio 1 offered many audience pleasures like diversion as it separated there audience from there usual life and gave them music which would calm and soothe them from BBC radio 1. They also gave them personal identity and relationships as they brought over people from the pirate radio stations into radio 1. Furthermore, they gave surveillance as they also provided news.
4)The BBC is funded through the compulsory license fee.
5) The preferred reading of BBC's Radio is that people liked there various sources of information and entertainment since they had several different Radio stations to facilitate for the different age groups.
The oppositional reading of the BBC Radio is that they weren't able to successfully get there target audience as they weren't as relaxed or interesting as the pirate radio stations.
1) The radio stations which were offered to the BBC before 1967 were BBC radio home, radio light and BBC Third.
2) BBC was then reorganised at September of 1967 into Radio 2 (replacement for BBC radio light), Radio 3 (replacement for BBC Third) and Radio 4 (replacement for BBC radio home).
3) Pirate Radio stations were able to record music because they were beyond the control of regulators. This made them extremely popular since they were able to play any music for how long they wanted.
4) The pirate radio stations stopped broadcasting because new laws were put in place to prevent them from continuing. Also some of the people were employed into the BBC Radio stations.
5) The BBC attracted young audiences from the pirate Radios to Radio 1 by hiring the people who worked at the pirate Radio Stations so that people would recognise them, giving the audience a sense of familiarity.
6) Needle time was the limited amount of recorded songs given to the Radio stations of which they can only play for a specific amount of time (5 hours). This became a problem for the Radio stations as the Pirated versions did not have such a restriction.
7) According to the BBC they wanted to offer education, drama, music, news and comedy to satisfy there audience.
8) Tony Blackburn was the first presenter for the BBC. The audience was disappointed by the traditional BBC as it wasnt relaxed and as "cool" as the pirate radio stations.
9) The music in the background would appeal to a younger audience as it was a little bit comedic.
10) Tony Blackburn's took some of the workers/commentators at the pirate radio station to give it a relaxed feeling to it and gave their target audience a sense of personal relationship with them as they most likely watched them from the pirate radio stations.
Audience and Industry
1) BBC Radio 1's target audience was a younger and less formal type of viewers which they did not seem to effectively get as the audience they were aiming for weren't tuning in since there were pirate radio stations which were seen as more cool.
2) BBC struggled to get there intended audience for radio 1 as people were more interested in the pirate radio stations which captured the childish and informal theme perfectly compared to the regular radio stations made by the BBC.
3) Radio 1 offered many audience pleasures like diversion as it separated there audience from there usual life and gave them music which would calm and soothe them from BBC radio 1. They also gave them personal identity and relationships as they brought over people from the pirate radio stations into radio 1. Furthermore, they gave surveillance as they also provided news.
4)The BBC is funded through the compulsory license fee.
5) The preferred reading of BBC's Radio is that people liked there various sources of information and entertainment since they had several different Radio stations to facilitate for the different age groups.
The oppositional reading of the BBC Radio is that they weren't able to successfully get there target audience as they weren't as relaxed or interesting as the pirate radio stations.
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