broad cast adverts (like a girl and impossible is nothing)

1) The key conventions I can see in the advert are: Original concept, narrative, mise-en-scene, camera shots(close ups, long shots etc), sound(the music would get louder once the person starts talking which makes it even more emotional), the call to action, the logo and the slogan. 7/8

2)The first text that appears onto the screen is 0:04. most of the text try to engage with the audience and give them more information on the topic like at 1:25 where they tell us that "A girls confidence plummets after puberty."

3)Their is 12 people in the Always advert

4)The producers decided to have a range of different people, ages and ethnic groups because it allows them to show a lot more opinions from completely different people which gives them more of an understanding on the topic. For an example the boy at 1:10 believes he isn't doing anything wrong but than changes his mind after a few seconds while other people stick to their opinion on the matter.

5)The music helps bring out more emotion as it goes louder with the persons speech at 2:22 this makes anything and everything she says in the advert a lot more dramatic giving more of an emphasis on her speech.

6)Some of the key conventions I can find at 3:08 is the call to action, the logo and slogan these encouraged the advert to go viral as it allows a link straight to Twitter and to Always.com to spread it encouraging even more by making it easier for the person.

7)The representation of women in this advert is that they can be so much more than what people see them as and that they all strong  do not need to follow the stereotypes set out for them. Also they can do anything they believe in.

8)I think the advert connected with the audience successfully because of how they had shown a different side to the argument and tried to connect with the audiences emotions by using music and making the music increase in volume as their speeches continue. Also I think that it connected with the audience by it's varied ethnic groups and ages which will relate to a lot of people watching the advert whether they are young, old or a different race it still connects to you in some way.

Advertising Case Study OMO: print advert

1)The advert was produced in 1955.

2)The 1950 advert represents women as domesticated people who are inferior to males in almost everyway (e.g strength and intelligence)

3)The message on the heading promotes the OMO product as they show a white background behind the message this reinforces the message "OMO makes whites bright!". The typography is sans serif and makes the words stand out as much as the background.

4)The clothes she is wearing is white and green which are very light also the lighting with it is also bright blue. The actors face is shocked at the fact that OMO actually does make laundry bright. Their is no make up for the actor. The props used in the OMO advert are laundry(e.g towels) lastly their is no setting it is just a blue background. The props and clothes show that the roles of women in that time were to be house wives.

5)The product is added to the bottom right corner because the audience need to know what it looks like or they will not be able to find it in the shops.

6)The colors in the OMO magazine connote happiness, energetic and joyful.

7)The anchorage text uses persuasive language to encourage the consumer to buy their products by giving extra information on the product and by exaggerating the positive qualities about the product to persuade the consumer to purchase the product.

8)The representation of women in this OMO advert is that they are all house wives and their only talents were to clean.

9)The preffered reading of the OMO advert is that, the OMO product is viable and is very useful as it helps women to clean better with the help of the product it makes everything easier and is a lot better than other cleaning detergents making it easier for the men a cleaner and better home.

10)The opposition reading of the OMO advert is that, the OMO product represents women as domesticated people who are treated as slaves to work for family/husband this is not right as women can do anything a man can do.

Learner response CSP

WWW:

·         Reveal CSP blog post – Fantastic question 5 answer for Media Language – you are starting to use media terminology better and applying it to analysing media products.

EBI         

·         Lots of spelling mistakes and grammatical errors (full stops, commas and capital letters). You need to proof-read your work carefully and thoroughly. Also not enough detail in some of your answers, make sure you always write in full sentences and give specific examples.

·         Start attempting the extension tasks (grade 8/9) to challenge yourself.

LR

1. For both blog posts – write the sub-headings for each of the questions: General, Media Language, Representation and Social and Historical context.

2. For both blog posts you need to redo question 1 - Media Language. You need to state which conventions each print magazine uses. Here are links for both Reveal and Tatler:

http://mediamacguffingcsenewspec.blogspot.co.uk/2018/02/print-magazines-reveal-csp-case-study.html

http://mediamacguffingcsenewspec.blogspot.co.uk/2018/01/

1- It is on Tatler and Reveal CSP blog

2)Tatler has these 10 key conventions and the conventions that are not their in the tatler magazine is the sell line and the competition. Reveal has 9 out of the 12 magazine conventions the 3 that are left out are the prize, punch line and the sell line