1)The advert was produced in 1955.
2)The 1950 advert represents women as domesticated people who are inferior to males in almost everyway (e.g strength and intelligence)
3)The message on the heading promotes the OMO product as they show a white background behind the message this reinforces the message "OMO makes whites bright!". The typography is sans serif and makes the words stand out as much as the background.
4)The clothes she is wearing is white and green which are very light also the lighting with it is also bright blue. The actors face is shocked at the fact that OMO actually does make laundry bright. Their is no make up for the actor. The props used in the OMO advert are laundry(e.g towels) lastly their is no setting it is just a blue background. The props and clothes show that the roles of women in that time were to be house wives.
5)The product is added to the bottom right corner because the audience need to know what it looks like or they will not be able to find it in the shops.
6)The colors in the OMO magazine connote happiness, energetic and joyful.
7)The anchorage text uses persuasive language to encourage the consumer to buy their products by giving extra information on the product and by exaggerating the positive qualities about the product to persuade the consumer to purchase the product.
8)The representation of women in this OMO advert is that they are all house wives and their only talents were to clean.
9)The preffered reading of the OMO advert is that, the OMO product is viable and is very useful as it helps women to clean better with the help of the product it makes everything easier and is a lot better than other cleaning detergents making it easier for the men a cleaner and better home.
10)The opposition reading of the OMO advert is that, the OMO product represents women as domesticated people who are treated as slaves to work for family/husband this is not right as women can do anything a man can do.
No comments:
Post a Comment