broad cast adverts (like a girl and impossible is nothing)

1) The key conventions I can see in the advert are: Original concept, narrative, mise-en-scene, camera shots(close ups, long shots etc), sound(the music would get louder once the person starts talking which makes it even more emotional), the call to action, the logo and the slogan. 7/8

2)The first text that appears onto the screen is 0:04. most of the text try to engage with the audience and give them more information on the topic like at 1:25 where they tell us that "A girls confidence plummets after puberty."

3)Their is 12 people in the Always advert

4)The producers decided to have a range of different people, ages and ethnic groups because it allows them to show a lot more opinions from completely different people which gives them more of an understanding on the topic. For an example the boy at 1:10 believes he isn't doing anything wrong but than changes his mind after a few seconds while other people stick to their opinion on the matter.

5)The music helps bring out more emotion as it goes louder with the persons speech at 2:22 this makes anything and everything she says in the advert a lot more dramatic giving more of an emphasis on her speech.

6)Some of the key conventions I can find at 3:08 is the call to action, the logo and slogan these encouraged the advert to go viral as it allows a link straight to Twitter and to Always.com to spread it encouraging even more by making it easier for the person.

7)The representation of women in this advert is that they can be so much more than what people see them as and that they all strong  do not need to follow the stereotypes set out for them. Also they can do anything they believe in.

8)I think the advert connected with the audience successfully because of how they had shown a different side to the argument and tried to connect with the audiences emotions by using music and making the music increase in volume as their speeches continue. Also I think that it connected with the audience by it's varied ethnic groups and ages which will relate to a lot of people watching the advert whether they are young, old or a different race it still connects to you in some way.