History Of Music Videos
1)The key conventions of a music video are fast paced movement with a lot of camera work and editing. It should contain a performance element or narrative.
2) Intertextuality us when one media text references another media text through them having the same genre.
3) In 2005 music videos became a major part of the music industry as YouTube was becoming extremely popular and it changed the way saw music videos in general.
4) In 1981 MTV launched and in 1980 and 1990 people put big budgets on creating innovative and creative music videos (E.g Michael Jackson's Thriller). This gave music videos a narrative and making it feel like it is a film.
5) Music was distributed and watched through new digital media like YouTube which allowed bands and singers to be able to show there talents to the world. Many artists were able to become famous because of the digital media.
Industry
1) One Direction first appeared on X factor and they came third place. They were then propelled to success through social media which made them incredibly famous.
2) Vertical integration is when one conglomerate owns different companies in the same chain of production (E.g. Disney which owns film studios, CGI specialists, film distributors and TV channels)
3) Horizontal integration is when one company buys other companies at the same level of distribution. (E.g Facebook acquired Instagram in 2012 at a cost of 1$ billion so they could cancel out the competition by making money from both.)
4) Technological convergence has made it so people have easy access to listening to music illegally as people can just upload it onto apps like YouTube.
Audience
1) The psycho-graphics and demographics of One Directions audience is that they are female, aged between 13-20s.
2) Some of the audience pleasures given to the audience through One Directions songs are division as it provides a sense of nostalgia to the audience, surveillance is also gives intertextuality to previous songs and events that have occurred in there life. Personal identity is also given to the audience as some of the audience believes they can relate to the celebrities.
3) The long shot of all of them in the in the view of the shot would please many fans as it would raise excitement to see all of them together. The moment where one direction were on X factor would bring a lot of nostalgia to many of the fans of them. The birds eye view of the people in the audience shows that they appreciate their support for all of them.
4) Nostalgia is when someone yearns for the past. It is an audience pleasure as One Direction have come a long way from where they began at X factor and they use this to bring joy to there fans as it shows they recognise it.
5) Fans are meant to feel appreciated after listening to history as it shows there journey up to now, this would also make them feel hopeful as they have more to look forward to in the future.
Monday, 4 March 2019
Arctic Monkeys music CSP
Impact of new digital media in the music industry
1)Audiences generally watch music videos through a media platform like YouTube,spotify, etc.
2) Music artists can now find multiple ways to distribute there music across the world, this boosts there popularity.
3)P2P stands for Peer To Peer. These P2P sites raised there recognition as it allowed people to talk about there favourite bands and there best pieces of music are. This created and increased the number of people in communities around artists.
4)The internet has a lot of control over who becomes successful in the music industry as the audience can promote or ruin the reputation of a artist since they are able to easily express there opinions to the rest of the audience through P2P sites.
5) Digital platforms or games can now make in game concerts to the audience without them having to move an inch. Games like Fortnite allowed people to listen to Marshmellows music for 10 minutes with stunning visual effects.
Industry
1) The arctic monkeys achieved success because of the rise of the internet which boosted there popularity and awareness from people.
2) P2P was unexpected to be that useful in their success because the internet hadn't evolved to the point it is like now, this meant people didn't see the internet as a way to promote a band.
3)Arctic monkeys were all friends and they had a passion for music which resulted in them creating a band while One direction were "manufacture" by Simon Cowell who put them together on X factor.
4) Technological convergence has changed the music industry significantly as now people are able to listen to music at the touch of a button when ever they please.
5)The internet can be considered a problem for the music industry as it creates a lot of piracy for record labels since everyone is now able to illegally download and stream any music they want, this means the music industry loses in on money it could have made which was a major problem.
Audience
1) The main target audience for arctic monkeys are females aged 10-18 who like to listen dance or sing to music as hobbies.
2)The song gives them diversion as the lyrics talk about a story. The audience create person relation ships with each of the bands members in the song. The fans create personal identity as the song expresses a story which some people may relate to.
3)They would most likely like the close ups of the music video as they show the emotion of the band members.
4) Nostalgia is used by Arctic monkeys as the video was made a long time ago which shows us how popular and known they have become since technological advancements which boosted there audience.
5)The audience are always placed in front of the band to give them a front row seat to there music. The artist most likely wants the consumers to spread the word about Arctic Monkeys as they uploaded onto YouTube.
1)Audiences generally watch music videos through a media platform like YouTube,spotify, etc.
2) Music artists can now find multiple ways to distribute there music across the world, this boosts there popularity.
3)P2P stands for Peer To Peer. These P2P sites raised there recognition as it allowed people to talk about there favourite bands and there best pieces of music are. This created and increased the number of people in communities around artists.
4)The internet has a lot of control over who becomes successful in the music industry as the audience can promote or ruin the reputation of a artist since they are able to easily express there opinions to the rest of the audience through P2P sites.
5) Digital platforms or games can now make in game concerts to the audience without them having to move an inch. Games like Fortnite allowed people to listen to Marshmellows music for 10 minutes with stunning visual effects.
Industry
1) The arctic monkeys achieved success because of the rise of the internet which boosted there popularity and awareness from people.
2) P2P was unexpected to be that useful in their success because the internet hadn't evolved to the point it is like now, this meant people didn't see the internet as a way to promote a band.
3)Arctic monkeys were all friends and they had a passion for music which resulted in them creating a band while One direction were "manufacture" by Simon Cowell who put them together on X factor.
4) Technological convergence has changed the music industry significantly as now people are able to listen to music at the touch of a button when ever they please.
5)The internet can be considered a problem for the music industry as it creates a lot of piracy for record labels since everyone is now able to illegally download and stream any music they want, this means the music industry loses in on money it could have made which was a major problem.
Audience
1) The main target audience for arctic monkeys are females aged 10-18 who like to listen dance or sing to music as hobbies.
2)The song gives them diversion as the lyrics talk about a story. The audience create person relation ships with each of the bands members in the song. The fans create personal identity as the song expresses a story which some people may relate to.
3)They would most likely like the close ups of the music video as they show the emotion of the band members.
4) Nostalgia is used by Arctic monkeys as the video was made a long time ago which shows us how popular and known they have become since technological advancements which boosted there audience.
5)The audience are always placed in front of the band to give them a front row seat to there music. The artist most likely wants the consumers to spread the word about Arctic Monkeys as they uploaded onto YouTube.
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