One Direction History Music CSP

History Of Music Videos

1)The key conventions of a music video are fast paced movement with a lot of camera work and editing. It should contain a performance element or narrative.

2) Intertextuality us when one media text references another media text through them having the same genre.

3) In 2005 music videos became a major part of the music industry as YouTube was becoming extremely popular and it changed the way saw music videos in general.

4) In 1981 MTV launched and in 1980 and 1990 people put big budgets on creating innovative and creative music videos (E.g Michael Jackson's Thriller). This gave music videos a narrative and making it feel like it is a film.

5) Music was distributed and watched through new digital media like YouTube which allowed bands and singers to be able to show there talents to the world. Many artists were able to become famous because of the digital media.

Industry

1) One Direction first appeared on X factor and they came third place. They were then propelled to success through social media which made them incredibly famous.

2) Vertical integration is when one conglomerate owns different companies in the same chain of production (E.g. Disney which owns film studios, CGI specialists, film distributors and TV channels)

3) Horizontal integration is when one company buys other companies at the same level of distribution. (E.g Facebook acquired Instagram in 2012 at a cost of 1$ billion so they could cancel out the competition by making money from both.)

4) Technological convergence has made it so people have easy access to listening to music illegally as people can just upload it onto apps like YouTube.

Audience

1) The psycho-graphics and demographics of One Directions audience is that they are female, aged between 13-20s.

2) Some of the audience pleasures given to the audience through One Directions songs are division as it provides a sense of nostalgia to the audience, surveillance is also gives intertextuality to previous songs and events that have occurred in there life. Personal identity is also given to the audience as some of the audience believes they can relate to the celebrities.

3) The long shot of all of them in the in the view of the shot would please many fans as it would raise excitement to see all of them together. The moment where one direction were on X factor would bring a lot of nostalgia to many of the fans of them. The birds eye view of the people in the audience shows that they appreciate their support for all of them.

4) Nostalgia is when someone yearns for the past. It is an audience pleasure as One Direction have come a long way from where they began at X factor and they use this to bring joy to there fans as it shows they recognise it.

5) Fans are meant to feel appreciated after listening to history as it shows there journey up to now, this would also make them feel hopeful as they have more to look forward to in the future.