Arctic Monkeys music CSP

Impact of new digital media in the music industry

1)Audiences generally watch music videos through a media platform like YouTube,spotify, etc.

2) Music artists can now find multiple ways to distribute there music across the world, this boosts there popularity.

3)P2P stands for Peer To Peer. These P2P sites raised there recognition as it allowed people to talk about there favourite bands and there best pieces of music are. This created and increased the number of people in communities around artists.

4)The internet has a lot of control over who becomes successful in the music industry as the audience can promote or ruin the reputation of a artist since they are able to easily express there opinions to the rest of the audience through P2P sites.

5) Digital platforms or games can now make in game concerts to the audience without them having to move an inch. Games like Fortnite allowed people to listen to Marshmellows music for 10 minutes with stunning visual effects.

Industry

1) The arctic monkeys achieved success because of the rise of the internet which boosted there popularity and awareness from people.

2) P2P was unexpected to be that useful in their success because the internet hadn't evolved to the point it is like now, this meant people didn't see the internet as a way to promote a band.

3)Arctic monkeys were all friends and they had a passion for music which resulted in them creating a band while One direction were "manufacture" by Simon Cowell who put them together on X factor.

4) Technological convergence has changed the music industry significantly as now people are able to listen to music at the touch of a button when ever they please.

5)The internet can be considered a problem for the music industry as it creates a lot of piracy for record labels since everyone is now able to illegally download and stream any music they want, this means the music industry loses in on money it could have made which was a major problem.

Audience

1) The main target audience for arctic monkeys are females aged 10-18 who like to listen dance or sing to music as hobbies.

2)The song gives them diversion as the lyrics talk about a story. The audience create person relation ships with each of the bands members in the song. The fans create personal identity as the song expresses a story which some people may relate to.

3)They would most likely like the close ups of the music video as they show the emotion of the band members.

4) Nostalgia is used by Arctic monkeys as the video was made a long time ago which shows us how  popular and known they have become since technological advancements which boosted there audience.

5)The audience are always placed in front of the band to give them a front row seat to there music. The artist most likely wants the consumers to spread the word about Arctic Monkeys as they uploaded onto YouTube.