Reception Theory

Preferred reading: This is when the producer is trying to show you a certain message that everyone  agrees on.
Negotiated reading:This is when parts of the message from the producer is accepted and the other      part is rejected by the audience.
Opposional reading: This is when the audience completely rejects everything in the message.

2)The preferred reading for the Harry Brown trailer is that young people are represented as violent, their a lot of reasons for this, one is at 0:07 they are beating up one person, this makes the audience believe they are stereotypical, the audience is expected to feel frustrated and annoyed.
The Oppositional reading for the Harry Brown trailer is that young people are represented as savages and rebellious however at 1:12 he has captured someone and it seems that he has been torturing him, after at 1:39 he seems to have just killed him this makes himself worse than the young people in his town/city.

3)Harry Brown makes the audience a preferred reading this positions them to believe everything they show about the young people in the movie.
4)Young people might reject the the reading and construct an opposional thought because of how they might not act in that way compared to the people in the movies, this makes them reject what the producer intended for the audience to see.

5)preferred reading. I think this is a preferred reading because of how the burger itself looks tasty to the audience and Mac Donald themselves say that it is a meal disguised as a sandwich, thus making the audience believe in their advertising

Negotiated reading. I think this is a negotiated reading because of how the audience may partially agree that it "its as good as it is big" since that they have had one and liked it, however it still isn't healthy so it isn't "disguised as a sandwich" thus making the audience partially agree and disagree
Opposional reading. I think this is a opposional reading becuase of how it is "100% beef", this makes the audience a little annoyed because it has been said before that Mac Donald has chemicals in their food and is sometimes unhygienic making them completely reject what the producer has set for the audience. 

audience power essay blog feedback and LR

Audience essay feedback:

WWW

·         Good use of media terminology in your music industry paragraph – ‘self-publicise’ and ‘UGC’. Supported with relevant examples.

·         Clear and relevant topic sentences which link to the essay question and topic.

EBI

·         In your introduction you should say whether or not the internet gives audiences more power or not – then come back to this in your conclusion.

·         More of a balanced argument for disadvantages needed for the Film and Television industry paragraph.

·         Check SPaG throughout essay.

LR

1.       Rewrite and add to your music industry paragraph. Include more disadvantages in this paragraph supported with relevant examples.

2.       Develop your introduction and conclusion to come to a clearer opinion on audience power.

Work missing:

Kaashif – you have made a fantastic start to Media! You are always on task and your blog is quite up to date. Below is a list of some work that needs to be posted on your blog ASAP. Each task has the link to the work on Media Macguffin. In January, you will have an assessment and this will go towards your interim. All of the work below will act as good revision to do well in your assessment. Some of the tasks require you to use Photoshop so you will need to come to Media to use the computers. Any questions come and ask me.

1.       Camera movement analysis

http://mediamacguffingcsenewspec.blogspot.co.uk/2017/10/camera-movement.html

2.       Audience Profile Task – Photoshop

http://mediamacguffingcsenewspec.blogspot.co.uk/2017/10/audience-demographics-social-class.html

3.       Psychographics

http://mediamacguffingcsenewspec.blogspot.co.uk/2017/11/audience-psychographics.html

4.       Reception Theory (Stuart Hall – Harry Brown analysis)

http://mediamacguffingcsenewspec.blogspot.co.uk/2017/12/audience-reception-theory.html

audience power essay(final)

"The internet has given audiences much more power then ever before" to what extent do you agree.

In this essay I will write about how the internet has given audiences more power allowing the consumers to do a numerous amount of things.I will write about three media industrys, music, print film and televisions. I will show both sides of this argument for each industry and i will say each advantage and disadvantage.
I aim to also give my own opinion on whether the internet makes the audience more powerful or if it doesn't and at the end i will come to my conclusion


The Music industry has changed significantly, over the years they have developed technology to be able to record all their music video and also being able to change the effects on the recording this adds something new and can attract the viewers in multiple ways since they can edit a lot of the work they do without needing to redo their scenes-this saves time. also because of youtube and some apps/websites no one needs to go to a record label to get their music heard(this also had a chance of being a waste of time since people wont always want to buy/listen to their music)
One of the ways that audiences have gained more power inside the music industry is because of how people can now self publish, this drastically changes everything since people on youtube who make music (or used to) can get major publicity like Justin Beiber and KSI who have both known for their raps/singing. youtube is what they used but their are many more like spotify, deezer, iTunes, sound cloud etc. people have an easy way to express their talents to the audience. the music industrys audience is most likely a mainstream when it comes to their audience since nearly everyone likes some type of music. However with all of this power the negative factor is that their a lot of people doing the exact same thing, this leads to competition like from (insert example), this means that they will have to fight for viewers, this could be a negative and a positive since conflict with people(they can hurt them through the UGC) cause more publicity. another drawback is that their is a chance of cyber bullying onto their channel  this usually hurts the prosumer (in a mental way) since they work hard to do create music and please their audience.


The Film and Television industry has changed greatly over the years, one of the changes to the television is that now we can actually record shows/films, this is good for when their is something on that you like but cant watch it at the exact time or when you want to keep something you have watched so you can watch it again.
One of the advantages for film and television is that now the audience is now able to use streaming services, this means that any consumer now has the power to watch anything whenever they want, this could also be a disadvantage because of how you cant choose what you want to watch because the producers are in control of it but this is when recording solves half of this problem since now you can watch what you want on demand but not every show or film that is their that the audience can think of.
Netflix is another streaming service that makes the consumers have to pay for access for this media. The advantage for this is that they have exclusive shows on Netflix and have many other shows and films that may not may not even originate in our country(ig. anime, etc) one of the exclusive shows is called Luke cage, this makes consumers feel like their money was well spent since that they are able to get
However film and television isn't needed a lot, this is because we have apps like youtube which allow us to get a lot of media for free. Services like Netflix will lose money as an result of this.


The Newspaper/ Print industry has changed very much over the years, one of the changes to the newspaper/ print industry is that now anyone and everyone is now able to become a journalist/ reporter since now a days people have phones witch inside them have cameras, this gives consumers a lot more power since they are able to intervene when an event has happened and upload it to a social media straight away.
One advantage of the Newspaper/print is that consumers can easily become a journalist or reporter, this makes it so that everyone can become a prosumer since they are able to give their input on an event, phones are portable this makes consumers take their phone with them as it is easy to bring it with you, this means that anyone with a phone has an opportunity to do a lot.
However the disadvantage of other people being able to post/ show any type of media is that anyone can come up with fake news, this makes it so that online and even on the newspaper producers make it harder for people to trust this industry because they could just use this as a scheme to get more money and publicity.
Another disadvantage is that since their is no trust, it will be harder for other consumers to find out what is true and what is fake, when it comes to trust in the news people now a days are divided since a lot of other people do this to get more publicity.

Through all of this i come to the conclusion that the audience have control over majority of everything. this is because without the audience they cant make money and also if the audience doesnt like something they wont listen to/read/watch it since it isn't to their liking and they wont do anything they dont want to. However they dont have control of everything since they cant stop some of the negatives of having power, this is because they cant stop bad feed back nor can they can they stop people from ignoring their music and etc.

audience power

the age of new and digital media(internet) gives audiences more power.

one of the ways that audiences gain more power inside the music industry is because of how they have the ability to self publish allowing them more power and turning them into a prosumer, with things like YouTube, spotify, deezer, iTunes, sound cloud, etc this gives them even more power since on youtube you dont even have to pay to publish your music into the world witch makes it easier for people to get more viewers since before you had to go a record label to get it heard (this also had a chance of being a waste of time since people wont always want to buy it/listen to it).

however with all of this power the negative factor is that their might be people cyber bullying you, this is because people can give their feed back, witch might not always be to the prosumers liking.

Their is no way to stop this other than to delete the comment or block them.

The music industry is based off of the audiences liking just like most other industrys this means that if people dont like it the producers/prosumers wont gain anything.

One of the ways that audiences gain more power in the film and television industry is because of how the producers can gain publicity from their shows/films and they can get money from movies(this could also be a negative since they might get less money than they used to make it) the audience can give feed back on films and television shows, to show whether it is worth the producers to keep sending advertising on the shows. the television can also be entertainment for the consumers for  whenever they are bored.(if the audience doesn't like a show on the television and its a less popular niche the producers will probably stop since it is'nt gaining any money nor any publicity/attention) 

however even though the television can be interesting for viewers, not many people watch any shows on the television since they can use a portable device which is easier and more effective since you can travel with it as well.

One of the ways that audiences gain more power when it comes to newspapers is because of how everyone can become a reporter/journalist since most people now a days have cameras built into their phone witch makes their job a lot easier since if in case of a incident people can record it or take pictures of it, this gives audiences more power since they can be in control witch gives a different perspective from a professional journalist/reporter.

However this can also be a negative since it has been apparent that people create fake news, this is a problem for people since the prosumer is just trying to attract more consumers to believe lies. Since their is fake news this makes people not have trust when it comes to consumers making a report of an event.

Through all of this i come to the conclusion that the audience have control over majority of everything. this is because without the audience they cant make money and also if the audience doesnt like something they wont listen to/read/watch it since it isn't to their liking and they wont do anything they dont want to. However they dont have control of everything since they cant stop some of the negatives of having power, this is because they cant stop bad feed back nor can they can they stop people from ignoring their music and etc.