Reception Theory

Preferred reading: This is when the producer is trying to show you a certain message that everyone  agrees on.
Negotiated reading:This is when parts of the message from the producer is accepted and the other      part is rejected by the audience.
Opposional reading: This is when the audience completely rejects everything in the message.

2)The preferred reading for the Harry Brown trailer is that young people are represented as violent, their a lot of reasons for this, one is at 0:07 they are beating up one person, this makes the audience believe they are stereotypical, the audience is expected to feel frustrated and annoyed.
The Oppositional reading for the Harry Brown trailer is that young people are represented as savages and rebellious however at 1:12 he has captured someone and it seems that he has been torturing him, after at 1:39 he seems to have just killed him this makes himself worse than the young people in his town/city.

3)Harry Brown makes the audience a preferred reading this positions them to believe everything they show about the young people in the movie.
4)Young people might reject the the reading and construct an opposional thought because of how they might not act in that way compared to the people in the movies, this makes them reject what the producer intended for the audience to see.

5)preferred reading. I think this is a preferred reading because of how the burger itself looks tasty to the audience and Mac Donald themselves say that it is a meal disguised as a sandwich, thus making the audience believe in their advertising

Negotiated reading. I think this is a negotiated reading because of how the audience may partially agree that it "its as good as it is big" since that they have had one and liked it, however it still isn't healthy so it isn't "disguised as a sandwich" thus making the audience partially agree and disagree
Opposional reading. I think this is a opposional reading becuase of how it is "100% beef", this makes the audience a little annoyed because it has been said before that Mac Donald has chemicals in their food and is sometimes unhygienic making them completely reject what the producer has set for the audience.