In this essay I will write about how the internet has given audiences more power allowing the consumers to do a numerous amount of things.I will write about three media industrys, music, print film and televisions. I will show both sides of this argument for each industry and i will say each advantage and disadvantage.
I aim to also give my own opinion on whether the internet makes the audience more powerful or if it doesn't and at the end i will come to my conclusion
The Music industry has changed significantly, over the years they have developed technology to be able to record all their music video and also being able to change the effects on the recording this adds something new and can attract the viewers in multiple ways since they can edit a lot of the work they do without needing to redo their scenes-this saves time. also because of youtube and some apps/websites no one needs to go to a record label to get their music heard(this also had a chance of being a waste of time since people wont always want to buy/listen to their music)
One of the ways that audiences have gained more power inside the music industry is because of how people can now self publish, this drastically changes everything since people on youtube who make music (or used to) can get major publicity like Justin Beiber and KSI who have both known for their raps/singing. youtube is what they used but their are many more like spotify, deezer, iTunes, sound cloud etc. people have an easy way to express their talents to the audience. the music industrys audience is most likely a mainstream when it comes to their audience since nearly everyone likes some type of music. However with all of this power the negative factor is that their a lot of people doing the exact same thing, this leads to competition like from (insert example), this means that they will have to fight for viewers, this could be a negative and a positive since conflict with people(they can hurt them through the UGC) cause more publicity. another drawback is that their is a chance of cyber bullying onto their channel this usually hurts the prosumer (in a mental way) since they work hard to do create music and please their audience.
The Film and Television industry has changed greatly over the years, one of the changes to the television is that now we can actually record shows/films, this is good for when their is something on that you like but cant watch it at the exact time or when you want to keep something you have watched so you can watch it again.
One of the advantages for film and television is that now the audience is now able to use streaming services, this means that any consumer now has the power to watch anything whenever they want, this could also be a disadvantage because of how you cant choose what you want to watch because the producers are in control of it but this is when recording solves half of this problem since now you can watch what you want on demand but not every show or film that is their that the audience can think of.
Netflix is another streaming service that makes the consumers have to pay for access for this media. The advantage for this is that they have exclusive shows on Netflix and have many other shows and films that may not may not even originate in our country(ig. anime, etc) one of the exclusive shows is called Luke cage, this makes consumers feel like their money was well spent since that they are able to get
However film and television isn't needed a lot, this is because we have apps like youtube which allow us to get a lot of media for free. Services like Netflix will lose money as an result of this.
The Newspaper/ Print industry has changed very much over the years, one of the changes to the newspaper/ print industry is that now anyone and everyone is now able to become a journalist/ reporter since now a days people have phones witch inside them have cameras, this gives consumers a lot more power since they are able to intervene when an event has happened and upload it to a social media straight away.
One advantage of the Newspaper/print is that consumers can easily become a journalist or reporter, this makes it so that everyone can become a prosumer since they are able to give their input on an event, phones are portable this makes consumers take their phone with them as it is easy to bring it with you, this means that anyone with a phone has an opportunity to do a lot.
However the disadvantage of other people being able to post/ show any type of media is that anyone can come up with fake news, this makes it so that online and even on the newspaper producers make it harder for people to trust this industry because they could just use this as a scheme to get more money and publicity.
Another disadvantage is that since their is no trust, it will be harder for other consumers to find out what is true and what is fake, when it comes to trust in the news people now a days are divided since a lot of other people do this to get more publicity.
Through all of this i come to the conclusion that the audience have control over majority of everything. this is because without the audience they cant make money and also if the audience doesnt like something they wont listen to/read/watch it since it isn't to their liking and they wont do anything they dont want to. However they dont have control of everything since they cant stop some of the negatives of having power, this is because they cant stop bad feed back nor can they can they stop people from ignoring their music and etc.
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