Thursday, 8 February 2018

Tattler Case Study

General
1)The trailer shows that the people that produce and read  tatler are most likely rich/upper class white people, they are also obsessed with fashion.

2)The editor introduces Tattler by describing their target audience as the richest readers. They compliment the audience and say that they get inspired virtually and physically by their magazines.

3)one of the demographic details is the age, in the Tatler magazine it is mostly aimed at 30+ as it does not seem that younger audiences would find anything appealing towards their interests, another demographic detail is the gender, this is mainly for females as most of the people in their centre image are women. Their social class is probably B (Middle class) as the magazine has a rich feel and look but at the same time it isn't all glamorous. The average Tatler reader is a middle class 30 year old female who is above average when it comes to money.

4)Tatler readers think that fashion is amazing and they spend a lot of their money when it comes to the dresses and accessories, 81% of Tatler readers and 75% of Tatler.com users have designer shoes and accessories showing how much they love fashion, £843 million was spent on fashion in the past year.

5)The special editions that run across the year is the travel guide, weddings guide, beauty & cosmetic surgery guide,  spa guide, watches & jewellery guide, schools guide.

Media Language

6) 6 of the 12 conventions are seen in the Tatler magazine.

7)The font used in the magazine is a purple serif. This connotes that she herself is classy and traditional in the way she acts and the clothes she wears

8)The font for the cover lines is a bold sans serif

9)The cover lines appeal to the tatlers target audience by selling fashion and other accessories which their audience is obsessed with.

10)The colour scheme (purple) chosen for the magazine shows glamour and royalty which in itself goes with the chosen main image.

11)The props she is using in the magazine are a two strand pearl necklace, a choker necklace and eye liner, these would attract the fashion and accessory lovers as they will want to buy this for themselves. Another reason why the central image will create interest is because of the way she looks as certain people will find her attractive. (even though most of the audience is women some will be men) Lastly a reason why people will get interested because of the main image is that her facial expression and body position stands out which might attract people who are not looking for anything in particular.

Representation

12)The types of people represented in the magazine are above average/people with more money than most people and people obsessed with fashion, accessories or modeling. 

13)The cover line shows that the life style of their audience is luxurious and they dont really need to bother about how expensive something is. also they live life lively by going many places (e.g. clubs)

14)One of the stereotypes that tatler is reinforcing is that rich people have to be in a couple, another is that they cant stop buying things as they do not need to worry about using to much of their own money.

15)The preferred reading for the tatler magazine is that rich females are glamorous and beautiful, this is because of how the woman is popular because of her modeling and using all of the accessories and fashion.

The oppositional reading is that the tatler magazine portrays rich females as obnoxious and arrogant, this is because in the magazine it shows the luxury's of having a lot of money but most of them think to much of themselves as they are a higher class compared to other people.

Social and Cultural context

16)One of the aspects that are not touched on by tatler is how in Britain the weather is bad and some of the stereotypes about how we are very posh.

17)Since tatler runs special issues, this shows that their representation of Britain is that most of us middle class citizens as we have enough money to plan for each of these, also they represent Britain as explorers/adventurous.

18)The group of people that would be offended by the April 2017 are the rich men and women as they themselves might not be depicted as the tatler magazine portrays them as, they might want a simple life and not all of latest accessories or latest fashion. Also the women would be a little bit more offended as the magazine might imply that you need this fashion or this look to be classified as rich.

19)Some of the regular problems for tatler's magazines is that they only show women since it is mainly targeted at the women audience, this means that their wont really be many male readers for the magazine. Another problem is that they only target the richer audience, making it so that the poorer audience doesn't really want to go for this type of magazine as they can get cheaper magazines with more things they are interested in.





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