1)The conventions in the NIKE air poster are the logo:The logo is called Nike air this might connote that the shoe itself is as light as air or it might be that it makes you as fast as the wind. The picture of product is in the centre of the poster the shoe itself is glowing a light on the side of it this makes the shoe look heavenly and is the shoe that stands out as it is perfect. The slogan: The slogan is "Nike-Air is not a shoe" this connotes that it is has become more than something you wear, you use it to play foot ball or run around showing that it has changed. The colour scheme is a bright white colour which is behind the shoe, this makes the shoe look better and brighter as it contrasts with the picture making it look pure.The red in the shoes makes it look energetic and fierce as the shoe is meant for running around.
2) The logo appeals to the audience because it known by majority of people so when people see the name NIKE they remember all their are other shoes and how most of them are good making them want to buy the newest one. The colour scheme appeals to the audience because it's vibrant and bright which appeals to young children and teenagers the most. The slogan attracts people as it makes the audience feel as if that its much more as it has more uses than a normal shoe.
3)The USP for the NIKE Air product is that the shoe has holes inside the shoe which allow it to bring air into the shoes so that its easier to walk or run and the air soles soles on the shoe reduce impact of the person jumping.
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