Clear brand identity: apple is known by many people across the world. All of the audience have or phone or about to get one.
Shocking/controversial idea: The lenovo advert shows a man being drawn into the computer symbolizing how we get temted to go onto the internet or use technology.
Innovative or different idea:This advert is about smoking and how a bullet is a quick death but a cigarette is a slow and painful death.
Emotional connection to the audience: In this advert its about texting and driving, this connects with the audience because a lot of people like to text and walk or text and drive which can be a problem for everyone.
a foreign advert that you can understand: 
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