Wednesday, 22 November 2017

audience theory

Question 1. Passive audiences: this is the view that audiences take in information from the media that has the same effect on everyone.

Question 2. active audiences: this is the most generally accepted view that audiences interact with the media they consume.

Question 3.hypodermic needle theory: this is the suggestion hat audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no difference in audience members.
this is kind of bad because of how they only focus on one type of audience community/members while they don't think of other types of consumers.(Aspirer reformer explorer succeeder Resigned struggler etc.)

Question 4.
Information or Surveillance: Planet earth 2/documentarys. this gives information about animal life and plant life, giving you new information weather you like the animals or not it still appeals to a lot of people who are willing to learn more about the living parts of the planet/wildlife.(planet earth is a mainstream since it appeals to a lot of audiences.) this mostly appeals to adults above 20.

Identity:The chase/quiz shows. These fit into this category because of how any one can sign up onto to it to see if they can win the shows challenges to get a some kind of reward/prize. This makes consumers draw towards quiz shows because if you win you will get something you want.(the producers get money through advertising and sponsorship but will lose money if the consumer wins.)

Diversion/Entertainment: PS4(games). games provide an easy escape from reality giving them entertainment and indulgence for the struggler to keep them busy from whats happening in the world. this fits because it is one of the easiest ways to do it.

Relationship: holby city(drama)/soap operas: this fits into this category because of how long certain shows go on for, usually dramas and soap operas go on for a while this gives the audience a connection with the characters and since their is a lot of characters usually people find a connection to some of them and feel sorry for when any of the characters are in pain.

Blue planet 2: It starts with a mans voice that has been in multiple documentary, this gives consumers a little familiarity with the show even though they haven't watched it.
The cuts they use are fluid and quick, this gives the audience a nice view of whats happening, only to see something even more beautiful. At one point their was a shot where they show whats above the oceans while contrasting with the ocean underneath, revealing its amphibians and sea weed with beautiful to attract the viewer.

(this is a documentary, classing under Information/Surveillance.)


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