CSP Zoella

Language
1)Zoella is a internet vlogger who has 12 million subscribers on her YouTube channel where she shares stuff about her life and also fashion

2) Convergence is when 2 or more media forms meet in one.

3)Zoella's videos are usually about her life, doing activities or beauty. some of her videos are: Testing weird beauty products. Full face of glossier makeup. My Travel anxiety tips and trucks. Ultimate Friendship Test. 7 Second Challenge.

4) Some of the codes and conventions of zoellas vlogs are: She usually uses some kind of quirky music, a title on the front of the thumbnail, something personal so that she can connect with the audience, Zoella usally starts her videos  with something different and her camera is usually in the same position.

5) Zoella uses things like her costume to create her own identity on YouTube as her costume is usually fashionable, this supports the main thing her channel is about which is beauty.
The lighting in her videos is usually bright, this shows how she is usually cheerful and excited in her videos.
Zoella usually has props like makeup and bags, this is also another way to show that her channel is about fashion.
The setting of her videos mostly start in her own bedroom,

 Industry
1)Zoella makes money through various ways. One of the ways is through her pre-roll adverts, her books, her own beauty range, vlog tour

2)A digital influencer is a producer/prosumer who is able to make their audience more interested into a certain product.

3)People want to place their products in Zoellas videos because they know a lot of people watch her videos so if they make Zoella advertise their video, a lot more people would most likely buy that product.

4)The reason Youtube collaborations are important is because it gives for both the youtube channels a chance to expand even more as it is usually a popular thing to do as it merges both audiences together.

5)Zoella has moved to a more traditional media landscape as she has been seen on TV shows like Loose Women and also she has her own beauty range.

Audience 
1)Zoellas target audience is female 9 - 18 year olds as she talks about stuff like makeup and things like puberty or things that teenagers go through

2)The audience is encouraged to buy her products so they can become apart of her brand and then can comment on her videos to give their input.

3)The audience pleasures she gives the audience are division as the audience break away from their life to hear more about zoellas. The audience also builds a personal relationship with zoella as she tells people about her life and what she struggles with which allows the audience to relate to them.

4)The preffered reading for Zoella would be that: Zoella is a relatable person that gives teenagers advice that helps them in their daily life.
The oppositional reading is: Zoella is a irresponsible person who children and teenagers shouldn't look up to as she was filming and driving at the same time.

5)Zoella has been criticised by people because she is a bad role model, this is shown as she makes it seem that the most important thing for female teenagers is their beauty and femininity. Also she is able to influence the teenagers into buying products which is very manipulative. Another reason is that she charged £50 for a calendar that was in poor quality.

Representation   
1)I believe Zoella is still a positive role model for teenagers this is because she helps them with problems that teenagers go through as she Is able to relate towards us with our everyday problems. Also she inspires other people to go on digital platforms and make vlogs.

2)The representation of women provided by women is that they are mostly into their own beauty and they need to be in a relationship with someone all the time.

3)The representation she gives for celebrities is that celebrities are just average people and that anyone can become a celebrity with dedication.

4)Zoella represents erself as a relatable joyful person that helps people in numerous ways, she gives advice about school and problems that many people go through but dont know what to do or think. She is relatable as she goes through relationship problems and other things like anxiety.

5)Zoella is a stereotypical woman as she focuses on her beauty rather than other important things as it is her main focus on her YouTube channel.