1) The reason FaceBook bought Instagram for $1 billion was to prove that FaceBook is able to multi task since they can build multiple products simultaneously.
2)One of the benefits for the media companies of vertical integration is that it allows the company to make a lot more money since they have complete ownership over any other stage of production.
3) One of the benefits for media companies of horizontal integration is that they get rid of the competition and they also make money from both of them.
4)A subsidiary is a smaller company.
5)One company that uses synergy to gain more profits is Walt Disney. They do this in Disney world merchandising, events, etc.
Another one is Netflix
6) 10 companies that are part of the Disney media empire. Marvel Studios, Lucasfilm, Pixar, Dreamworks II, Vice land, ESPN, ABC entertainment, A&E networks, New vacation operations and DCPI content.
7)Walt Disney has been focused on streaming services and with Fox it makes it a lot easier to make more money. this also helps beef up the distribution.
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